AI ADOPTION · ORGANISATIONAL CHANGE · LEADERSHIP COACHING
Turn AI experiments into
scalable practice.
I help organisations turn local AI successes into repeatable practice across teams and functions. My focus is on the workflows, ownership and enablement needed to sustain adoption.
AI adoption is more than a tool rollout
You may already have licences, pilots and enthusiastic power users, but still lack a repeatable way to turn local success into organisational capability.
Common signs:
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promising use cases do not become part of daily work
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adoption depends on a small number of enthusiasts
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ownership, quality expectations and human review remain unclear
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training creates awareness but little sustained behaviour change
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leaders cannot see where AI is creating value, cost or risk
Access to technology is only one part of the challenge. Sustainable adoption also depends on the organisational system around the work.
*non-binding first call
How I can help
AI Adoption Diagnostic
Understand where adoption stands, what is blocking progress and which decisions should come next. You receive a current-state assessment, a prioritised map of barriers and opportunities, and clear next steps.
From Pilot to Practice Workshop
Turn a promising experiment into a decision about the workflow, intended outcome, ownership, guardrails and what the next test should prove.
Adoption and Scaling Support
Build structures that support adoption across teams, including ambassadors, manager enablement, shared practices, adoption measures and decision forums.
These are starting points. The scope is adapted to the organisation, the work and the current stage of adoption.
How we start
We begin with a short conversation to define the adoption problem, who needs to be involved and what a useful outcome would be. I then propose a focused scope, format and fee.
During the work, I focus on the workflows and decisions that need to change and involve technical, security, legal and domain experts where needed.
*non-binding first call
Inside experience, outside perspective
I do not only advise from outside. In my current role, I am responsible for scaling AI practices across engineering and non-engineering functions in a large digital organisation.
I work with many of the challenges organisations face when scaling AI: moving beyond isolated experiments, working across organisational layers, enabling domain experts and building structures that make adoption repeatable.
I bring that inside experience to my consulting work. It is particularly relevant for organisations that already have AI activity but are not yet seeing consistent adoption across workflows, teams or functions.
Typical counterparts include CTO, VPs (Engineering), technology and transformation leaders, and leaders responsible for affected business areas, people, risk and governance.
*non-binding first call
Leadership coaching
Leadership coaching is a standalone offer for leaders and experienced professionals at different levels, whether or not AI is part of the challenge.
I work with people navigating demanding roles, difficult conversations and organisational change.
People I usually work with are:
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experienced specialists moving into their first leadership role
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team leads and engineering managers
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heads of department and managers of managers
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founders and senior leaders
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Agile Coaches and transformation practitioners
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senior specialists leading through influence rather than formal authority
I listen closely, ask direct questions and help clients examine situations from different angles. I help make tensions discussable, clarify responsibility and turn reflection into concrete action. I challenge when useful, while the client remains responsible for their decisions.
Typical topics include:
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moving into a new leadership role
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leading leaders
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stakeholder and team dynamics
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conflict and feedback
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influencing organisational change
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personal clarity and decision making
A typical engagement starts with a short fit call. If we decide to work together, we agree on a clear coaching goal and a tailored programme.
Sessions are available remotely in English, German or Croatian, and in person by agreement in the Hamburg area. Programmes usually start with weekly sessions and move to every two weeks as the work progresses.
What clients say
Feedback from people I have coached or supported through coaching, workshops and transformation work can be found here.
*non-binding first call